The Awards Procedure
The World Luxury Travel Awards are voted for by the public and are awarded to travel establishments across a diverse variety of categories, presented on a Global, Continent, Regional, and Country basis, with one travel establishment receiving the accolade of Global Travel Establishment of The Year.
Travel establishments can self-nominate, be nominated by travellers, or travel industry professionals (such as travel agents or tour operators) for consideration in the World Luxury Travel Awards, which is made possible by the nomination facility on our website. Constant feedback from travellers about their experience at a travel establishment allows us to evaluate the respective nominees to qualify them for participation. The successfully qualifying travel establishments are then formally invited (or accepted) to participate and register in the awards initiative. Official participants will automatically be invited to register in the following year’s award season at a preferential rate.
Travel establishments are selected for nomination based on some or all of the following criteria as applicable:-
• Service excellence
• Attention to detail
• Style and design
• Customer reviews
• Marketing (active, engaging, up to date content)
• Local knowledge
Participants compete on a Country, Regional, Continent and Global basis. Only properties competing in the same categories compete against each other.
Continents are as follows:
North America, South America, Europe, Indian Ocean, Middle East, Africa, Asia, Australia & Oceania
Regions are as follows:
North and Central America, Caribbean, Latin America, West & Central Africa, East Africa, Southern Africa, Middle East & North Africa (MENA), Western Europe, Eastern Europe, Northern Europe, Southern Europe, Indian Ocean Islands, Central Asia, East Asia, South East Asia, South West Asia, Southern Asia, Australasia and The South Pacific/Oceania.
Simply register online here: www.theworldluxurytravelawards.com and our trained consultants will guide you from there. Alternatively, you may also download the registration form here and email it to us at: firstname.lastname@example.org
Voting is based on the experience as a whole, combined with aspects of service excellence, attention to detail and efficiency. Votes are usually from people that approve and support your establishment. Votes can come from travellers, visitors, website visitors, social media followers, newsletter followers, e-mail correspondents, tour operators, staff and industry peers. Anyone can vote online during the designated voting season.
The judging process is totally unbiased as is not undertaken by judges who may be influenced or have certain favourites. Size of the establishment is not taken into consideration during the nomination or voting phases.
Winners and the Gala Awards Ceremony
Winners are determined at the end of the voting season, interim results are then released to the respective participants. Participants will be invited to attend the Gala Awards Ceremony, where the official winners are announced, also revealing the category and level of the award achieved. This event is the year’s highlight, with many new business opportunities forged from the meeting of travel industry affiliates and media partners around the world.
World Luxury Travel Awards Marketing Material
A ‘Nominee Marketing Kit’ will be provided to participants upon registration. A ‘Voting Kit’ will be sent at least 6 weeks prior to the voting season, as well as relevant ‘Winner Logo’s’ after the official results have been released.
The World Luxury Travel Awards Ultimate Guide
The World Luxury Travel Awards Ultimate Guide is an annually compiled digital publication, profiling and showcasing all participants. Travel agents, tour operators, and guests can use this as a guideline to research, discover, recommend and book travel experiences. Each participant shares in the advantage to feature in this guide.
The once-off annual registration fee is £550 per travel organisation, up to 2 additional categories can be selected at an additional cost of £220 per category. The fee includes extensive global marketing and exposure throughout the year.
Why Enter These Awards?
Participation alone delivers brand growth. As an official participant, each travel establishment receives a digital marketing service and promotional campaign toolkit to ensure maximum exposure on all marketing platforms. Winning a World Luxury Travel Award will not only inspire the confidence of guests and retain a loyal clientele in this highly competitive market, but it will also stimulate continuous growth and development of your organisation or company.
MARKETING SERVICES INCLUDED
Online Profile Listing
Each participant receives a dedicated online profile that showcases the restaurant’s unique selling points. International travellers visit the World Luxury Travel Awards website each month in order to discover and book luxury travel destinations.
The profile features:
– Travel Company’s description and images
– Contact Details
– Location pin on Google Maps (where applicable)
– Price list or other relevant info can be added
– Booking link (can be added)
– A YouTube video (can be added)
– A pdf Press Release or Promotion (can be added)
– Links to website and social media channels
– Live news feed of social media channels
– Latest news and promotions via the social media windows
– The profile can be edited and updated by the client
World Luxury Travel Awards provides a free website platform where travelers can access and book directly with a travel company or organisation of their choice.
Marketing Tool Kit & Voting Tool Kit
We provide the official nominee and winner logos to be used on all marketing material. The participant has the right to use their respective authorized logos at their discretion for years to come.
Voting tools include a voting button, e-mailer, social media artwork as well as instructions in order to launch a successful marketing and voting campaign. Each participant also receives a personalized voting page during the online voting phase.
Ultimate Travel Guide
Feature in the Ultimate Travel Guide. Each participant shares in this advantage to feature prominently in this digital guide.
Each participant receives an allocated awards consultant who manages the registration, sets up and administers the digital online profile, communicates all important information, provides the marketing tool kit and general support to ensure a successful journey.